Africa as a continent has been negatively portrayed out there via media for a very long time which has blinded the world from from appreciating the richness and beauty of these peaceful place.
The world is now evolving, and people are changing the narrative. A fashion brand called “THE BLACK WAY OF LIFE” by a Ghanaian creative director is seen championing the agenda of telling the African history in its unique style of fashion.
For as early as 7 million years ago, Africa was considered by most paleoanthropologists to be the oldest inhabited territory on Earth, with the human species originating from the continent.
It has a rich and complex history but there is widespread ignorance of this heritage.
It is the birthplace of humankind and therefore, knowing its history is essential for understanding the global society that’s grown around it.
TBWOL aims at telling the Rich and Complex history of Africa with modern fashion trends and style. Casual wear has remained the most preferred choice of fashion among the youth and that lead TBWOL to result to that with a touch of the African style that’s often connected to the cultural movements and social markers, symbols, class and cultures.
The creative director of this brand hope to inspire/motivate/encourage Africans through the arts with the tendency in building a strong reputation for Africans.
_“”I am not African because I was born in Africa but because Africa was born in me”” – Dr Kwame Nkrumah _
He takes his inspirations from most black historians like W.E.B du bois, Frederick Cooper, John Henrik Clarke, Robert Addo-Fening, Albert Adu Boahen, Emmanuel K. Acheampong, Kwame Arhin, etc etc.
The Black Way of Life is noted for its unique style, choice of colors, texture of fabrics and brand tag.
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Written by: Dr Stephen Oteng | @celebrityDoctorOfficial